After a successful launch as a 2016 Super Bowl spot, Advil sought to continue and expand upon their ‘Distant Memory’ campaign. Featuring editorial that takes you by surprise and unique personalities that engage the audience, these spots illustrate how you can pursue your passions, explore your potential, and defy your pain with Advil.

DIRECTOR: Justin Barnes

PRODUCER: Tom Colabraro

DP: Jeff Ricker

1ST AC: Connor Peterson

EDIT: Townhouse