The newest four-part documentary is a branded content series featuring trending city businesses, such as The Fit In, Teranga, Franca, and Malai. The small business owners showcase how they’ve innovated and thrived throughout the pandemic, and highlight how Squarespace has made building a website and running a business possible.

The films were shot, edited, and finished within a one month span in order to make sure that it could air on MSG during this year’s first round matchup between the Knicks and Hawks in the NBA playoffs.

Directed & Produced by: Tom Colabraro

Shot by: Billy Voermann & Steve Mastorelli

Edited by: Vince Perriyti & Michael Equi