What began as a joke five years ago has grown into promising wine careers for music producer Will “Tell” Davis and rapper Sadat X, co-founder of the influential group Brand Nubian and successful solo artist. The Brooklyn duo became a sensation in 2009 after Davis started posting web videos of Sadat’s laugh-out-loud funny and often expletive-laced wine reviews in what’s now called True Wine Connoisseurs. A year into the series they released True Wine Connoisseurs, their signature wine label which is now sold in stores across the nation.

Directed & Produced by Tom Colabraro

Shot by: Jeff Ricker & Billy Voermann

Edited by: Morgan Mitchell

Animation by: Nick Agderian