Given the explosive and unpredictable nature of the NFL games the project was set up to keep the subjects fluid, thus allowing CBS to highlight the most pivotal players or matches in a given week. With this in mind, the topic for each segment is selected 5 days out, we were tasked to design, animate, edit, score and sound design the piece prior to game-time on Sunday.
While football graphics tend to be skewed toward testosterone and in-your-face 3D, we have steered away from that and treated this project more like weekly independent films. Juggling styles, tones, and their animated techniques has allowed us to properly spotlight each week’s story, while also allowing them to juggle the pressures and perils of creating on a tight deadline.
2019 Gold Telly Award Winner in Television: Motion Graphics for “London Quick Facts”
2019 Silver Telly Award Winner in Television: Motion Graphics/Design for “AFC Championship Game”
2019 Silver Telly Award Winner in Television: Use of 2D Animation for “London Quick Facts”
2019 Silver Telly Award Winner in Television: Use of 2D Animation for “AFC Championship Game”
CREATIVE DIRECTOR: Nick Aderian
PRODUCED BY: Tom Colabraro
ANIMATION BY: Nick Aderian, Tim McKee, Adam Pearlman. Benge Li.
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